Affiliate Program Started
I’m proud to announce the start of our affiliate program.
Simply put, affiliate members get a 10% commission on all sales made from their referral and can qualify to get as much as 15%. Signing up is simple and easy, and you all should do it! Just pointing visitors over can accrue some cash and it certainly helps us out as we grow.
So if you are interested in becoming a David Golding Design affiliate member, just review the main affiliate page and sign up. It’s instant and starts tracking leads immediately.
BCS = Customer Abuse
If you haven’t heard, the Bowl Championship Series for College Football has once again disappointed the masses with a controversial championship game match up. The scenario is somewhat complicated, but all in all, most people agree that we don’t know for sure if the Ohio State Buckeyes versus the Florida Gators is an accurate battle of the number 1 and number 2 teams in the country. The BCS system is a total blunder in this respect.
What is the clarion call of fans, players, coaches, and even some university presidents? Playoff. The only ones in any sizeable group that want to keep the BCS system as it is are university presidents directly involved in the BCS, bowl committees, and conference commissioners (some). The BCS favors schools from big-name conferences and occasionally even messes them up.
Who matter most in the market for college football? Those that finance the whole operation. And those that provide all the financing are the fans. They are the ones that buy the tickets, purchase the TV packages, consume the advertising, and pay for the memorabilia. They are also the ones who are most irate. In this climate, it is clear that BCS is a textbook example of customer abuse: not only avoid delivering what the customer wants, but purposefully deliver what he or she does not want in an effort to make money.
Controversies like these expose the BCS for what it is, a system that help the rich get richer and deprive the fans what they want. In the end, it only hurts them worse. Companies that engage in customer abuse almost always fare worse than if they would strive to meet customer desires. I may be wrong, but keep your eyes peeled in the future for a shake up of the BCS. In the end, it always happens to companies that abuse the customer, even if it takes a couple decades, but it does happen.
And if you’re wondering if you employ abusive tactics in your marketing and business, take a look at the BCS and see how you compare.
Need for Speed
Recently, I decided to make a go for a really intriguing e-book. I’m usually skeptical of e-books because the authors don’t have to really suffer the typical wrath of publishers and editors like traditional print authors do and really anything goes in the electronic world. So how do you know that a particular e-book is going to live up to its claims, have good research behind it, etc.? Well, I took the dive and was impressed by the content, but not by the process.
I ordered the e-book nearly 6 months ago. I got the completed 2nd edition today. Now, in all fairness, they did say when I ordered the 2nd edition that it was not complete. But there was a promise I would get the book I ordered and in a timely fashion.
Let this be a lesson to all of us: there is a need for speed, and the internet only accelerates that desired speed. The response time on this one was a little over 6 months and in internet years, that’s like a decade. Well, maybe not that much, but it’s way too much time, especially if the book itself involves internet development tutorials. When delivering a product online, it ought to be instant, where possible. People generally expect some kind of instantaneous result. I learned this principle with a site I started back in 1999, Piano Public Domain. The site had some static links to PDF files of classical sheet music. Not long after I started the site I realized there needed to be income to finance the hosting, domain name registration, and everything else, so I started selling options to customers. It wasn’t instantaneous, and I made hardly anything. In fact, I made more from advertising cause customers were leaving for greener pastures. This year, we rolled out with a powerful site that serves this need for speed better than before, and sales have increased over 1000%.
So whether it’s an e-book or an online service, make sure that you provide something, anything, instantaneously.
