E-marketing is still Marketing
By David Golding
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You may have noticed one of those “magic e-marketing ebooks” they sell for $40 bucks. (Heaven forbid you paid more than that for one!) They try to pitch to you that somehow the net is different because it’s “special.”
Fact is e-marketing is marketing. It always has been, it always will. Do you think that Google hires folks that write the “magic e-marketing ebooks”? Heck no. They get Ph.D.’s in marketing to grace the upper echelons of their company. Even the dudes at the bottom of the totem pole there have to have a proven track record with degrees before they get come on board. Don’t let those “search engine optimization specialists” fool you into thinking that they somehow are cooler because they have the internet down. The things that work out there in the offline world, in terms of marketing principles, are what work online. Go find a smart marketing strategist to talk over the net with you before you ever go buy a stinky ebook.
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