McDonald’s Vs. “Fast Food Nation” Film
By David Golding
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Based on the best selling novel “Fast Food Nation,” the film which is set to come out this month will undoubtedly make heavy-hitting accusations of the negative effects of fast food. The book is detailed enough and poses as a definitive exposé of the entire fast food industry.
I don’t know exactly if “Fast Food Nation” is all that true or not, or if McDonald’s is neat and tidy or not, but I find it interesting that McDonald’s is using the web to counter the inevitable attacks. In Australia, at least, McDonald’s has created a site called “Make Up Your Own Mind.” They are positioning themselves as the victim of myth and cynicism and use their site to walk the user through a day in the life of a typical McDonald’s restaurant. All along the way, they push cleanliness, good-quality beef, and more.
As far as marketing goes, this is leaps and bounds better of anticipating the hit than the “Super-Size Me” phenom a couple years back. Whatever happens, Mickey-D’s has to come out better this round from utilizing valuable marketing campaigning during the calm before the storm.
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