Designing Logos
By David Golding
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I think logo design is the most difficult–by far! In just a small space you have to communicate the totality of the company, all their hopes, their mission, their value… It’s a nightmare, I think. But where do you go for inspiration?
I recently read one of the best posts on web 2.0 logos. The author identified the typefaces many of the cutting-edge websites use. What’s more, you can see some of the common effects good logos are using.
For scrounging up ideas, I also like Logo Yes. There, you can mix and match shapes and fonts for some neat logo designs. These make for fabulous stock logos.
One of the largest logo databases out there is hosted by Logotypes.ru. Just run a search for a company logo, or just browse away, to see what’s being done in the corporate world of branding.
After I have consulted some of these, I try to free up my mind and begin sketching. The important thing is to not pre-judge what you see. I keep going and going, usually to a time limit, say 15 minutes. If I haven’t found something to spin off with in 15 minutes, it’s usually not worth it anyway. Then from there, I start work in Adobe Illustrator to vectorize the whole thing.
It’s still tough, though.
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