Important Redesign Considerations
Sometimes it’s essential to redesign your web site. After two years of a red-black color scheme, I was getting a little bored, and so, if for no other reason, I felt the need to redo the look. What you’re looking at is a new design that, I hope, will accomplish the new objectives I have for this business.
Step one was to find a color scheme that I liked. Blues and grays are great for anything that needs a professional look and feel. I didn’t want it to be too mundane in that case, so I brought in a darker blue, no gray, and a somewhat florescent green to the palette. I wanted a new logo, so I created a metallic insignia, something like what you might see on a car, but with some color brightness to it.
The last step was to minimize content. I’ve become a convert of minimal content. I have noticed that my very favorite web sites have little content to sift through. Take, for example apple.com. These guys have one of the best home pages on the net, and it is incredibly minimal in its copy. However, run a search on Google for the site (site:apple.com) and you’ll find thousands of indexed web pages. So, like I believe we ought to do in government and in business, I cut the fat and trimmed it down to a couple paragraphs. I placed the contact form right there on the home page, and the portfolio as well. It’s all there in one quick glance. Then, using Ajax, I made the form and the portfolio accessible without being taken to another page.
All in all, I think it works. Hope some of these steps I took on this site might be useful for whatever your project might be.
