Some Feedback on Displacement Scores
I just got an email from a good friend about the displacement scores we’ve been testing. I hope you all can have similar success using this measurement!
Dave,
Here’s some interesting data I found that might help your research. I googled the following phrases:
you can do this
“you can do this”
Once without quotes, the second time with quotes. When I googled it without quotes, the education.byu.edu/youcandothis page didn’t show in the first 50 results. When I googled it with quotes, we were 5th on the list. I was curious to see the displacement scores for the phrases, so I checked it out:
you can do this - 8,748 (something like that)
“you can do this” - 16
Using your legend, it matches perfectly. You say that for a score of 11-70, “penetrating the top ten will require active link strategies as well as a coherently crafted relevant page.” We haven’t done many linking strategies, but we have done a coherently crafted page…(like all our pages, we’ve made sure that the title, URL, h1 tag, and body text match the keyword). In your analysis of the data, I think our lack of linking strategy is made up by the fact that we are an .edu domain. That gives us the beef to make up for the lack of incoming links.
Anyway, your scores matched the data. An .edu domain with a well-crafted page was able to break the top ten search results for a keyword with a 16 displacement score. It was not able to break the top ten search results for a keyword with an 8000+ displacement score. Just as I would have expected.
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