The Internet Marketing Mix
By David Golding
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Hello again. For the last three weeks, I’ve been out of country visiting Guatemala and Ecuador. So it feels good to be back, although I do miss being with my friends of South America.
In response to the increasing surge of SEO wanna-bes, I’ve decided to write a book. This is my first attempt at book writing but certainly not the last, I hope. The working title right now is “The Internet Marketing Mix: Strategies for Capturing E-Commerce.”
Right now, I’m completing chapter two and should be finishing the book within the next month I hope. The link here will take you to a PDF file that includes the introduction. As always, I’m actively seeking feedback, so send it on in!
Internet Marketing Mix Preview [PDF] 512KB
Comments
Meidji
Oct 23rd, 2007, 6:27 am
Hi,
Just to say that I've read the 2 chapters and like it. Totally agree with you: SEO profesionals are needed but companies should not put all their faith in their hand. e-marketing just complete and make easier traditional marketing, which the principles are and will always be important. Send me an email when you publish you book.
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The E-Business Corner » Blog Archive » E-Marketing
Jan 23rd, 2007, 5:40 pm
[...] Today I read the introduction to “The Internet Marketing Mix,” a book-in-progress by David Golding. I was very impressed. The book is based on his findings that too many companies are getting caught up in the buzzwords of the day and are forgetting the tried and true marketing tactics that have made businesses successful for years. Now, it is true that the internet has definitely impacted the way we do business and changed customers expectations slightly. But I firmly agree that to disregard all past knowledge of business and marketing only to focus on the currently-hyped techno topic does not give anyone a long term strategy. [...]